Design Strategy
The starting point for a successful application with a design strategy
Why is a design strategy important?
What would the world look like if we did not think about design strategy? As consumers or users, we would probably enjoy digitalisation a lot less. Take a supermarket app that never really gets off the ground. Users find the app too difficult to use. On top of that, it offers no added convenience. The supermarket takes the app offline again, since customers simply do not use it.
Design strategy creates the link between technology and the needs of the user. The IT solution then becomes a solution that customers actually want and will use. By investing time upfront in understanding user problems and solutions, fewer IT projects fail. A design sprint is a first step in devising a good solution.
Nadat je een gevalideerd idee hebt, is User Experience Design, oftewel UX, een belangrijke vervolgstap! UX houdt zich bezig met het creëren van een fijne en goede gebruikservaring. UX’ers, de professionals achter user experience, onderzoeken de behoeftes van gebruikers. Vervolgens verbeteren ze op basis van deze behoeftes zaken als de interface en het navigatiegemak.
A design sprint as startingpoint
A design sprint is a four- or five-day workshop in which you work at lightning speed from idea to tested solution. The participating team transforms an idea into a tested prototype. The sprint starts with identifying and understanding a problem. Then, you brainstorm about the possible solutions. Next, the sprint ends with making decisions and creating a prototype.
Finally, users test the prototype to gather feedback. With this approach, you solve real problems and ensure a strong start for new projects.
How we work on IT-solutions
With our 4D approach: discover, design, develop, drive, we steer at every IT level. From initial strategic design to building and maintaining valuable solutions.
Our design heroes
Yasmin
Benjamin
Jonathan
Charlotte
Design Sprint facilitator
A facilitator is involved in the sprint from start to finish, ensuring the process runs smoothly. It is someone who coaches the participants and provides energy during the sprint. In addition, the facilitator helps give the group confidence in the approach and motivates them during the process.
A good facilitator increases the chances of a successful sprint. Want to do a design sprint, and need a good facilitator? Our facilitators are happy to help you and think with you about the preparation to complete the sprint.
Design projects we did earlier
Every day, we work together with clients to come up with innovative solutions through design strategy. Read about the projects we have done below.
Why a design strategy in IT?
Ready for your Design Sprint?
Get in touch and tell us your story. We’ll see how a design sprint fits your use case and take the first step to get your problem clear. Everything to get your project off to a successful start.
Jonathan Wigmans
