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Design Strategy

The starting point for a successful application with design strategy

Why a design strategy in IT?

What would the world look like if we didn’t think about a design strategy? As consumers or users, we wouldn’t embrace digitisation as much as we now do. It’s like a supermarket app that never gets off the ground. Users find the app too difficult to use. Moreover, it doesn’t provide additional convenience. The supermarket takes the app offline, as customers do not use it.

Design strategy links technology and user needs. The IT solution is therefore one that customers want and will actually use. Fewer IT projects fail by immediately investing time in understanding user problems and solutions. A design sprint is the first step in developing a good solution.

After you have a validated idea, User Experience Design, or UX, is an essential next step! UX is focused on creating a good user experience. UX designers, the professionals behind user experience, research the users’ needs. Then, based on these needs, they improve things like the interface and ease of navigation.

Design Strategie Group Workshop

A design sprint as startingpoint

A design sprint is a four- or five-day workshop in which you work at lightning speed from idea to tested solution. The participating team transforms an idea into a tested prototype. The sprint starts with identifying and understanding a problem. Then, you brainstorm about the possible solutions. Next, the sprint ends with making decisions and creating a prototype.

At the end, users test the prototype to retrieve feedback. With this approach, you solve real problems and ensure a solid start for new IT projects.

Design Sprint Method in 4 days steps

How we work on IT-solutions

With our 4D approach: dream, design, develop, drive, we steer at every IT level. From initial strategic design to building and maintaining valuable solutions.

4d model LINKIT
Wolkje icon

#1 Dream

Design icon

#2 Design

Data Icon

#3 Develop

Rakket Icon


Our design heroes



Jonathan Wigmans

UX Designer
+31 (0)30 265 0 265 linkedin


Yasmin Koers

UX Designer
+31302650265 linkedin


Charlotte Postma

UX Designer
+31 (0)30 265 0 265 linkedin


Benjamin Roelfsema

UX UI Designer
+31 (0)30 265 0 265 linkedin

Design Sprint facilitator

A facilitator is involved in the sprint from start to finish, ensuring the process runs smoothly. It is someone who coaches the participants and provides energy during the sprint. In addition, the facilitator helps give the group confidence in the approach and motivates them during the process.

A good facilitator increases the chances of a successful sprint. Want to do a design sprint, and need a good facilitator? Our facilitators are happy to help you and think with you about the preparation to complete the sprint.

Design Sprint Facilitator

Design projects we did earlier

We work with clients daily to develop innovative solutions through design strategy. Read below about the projects we have done before.

We work with these customers as lT-partner

Lidl Netherlands

Ready for your Design Sprint?

Get in touch and tell us your story. We’ll see how a design sprint fits your use case and take the first step to get your problem clear. Everything to get your project off to a successful start.

Jonathan Wigmans Profielfoto

Jonathan Wigmans